What is Digital Marketing? How it is different from other marketing strategies?
An industry’s backbone and one of the important sectors is the sales team which helps in generating revenue for a product for the industry.
The sales team uses conventional or non-conventional or both ways of marketing to increase the revenue for the company or industry.
The conventional way of marketing includes promotion or advertisement of the products in an old-fashioned way.
It can be through print media like publishing ads on a newspaper or distributing pamphlets in a public area. Several other methods include placing ads on large hoardings or radio telecasts.
The non-conventional way of marketing has emerged a huge success in the last 15 years.
Digital Marketing is one such non-conventional way of marketing which has proved to be a successful experiment and has provided a lot of data enough evidence to prove that it will become one of the important industries in terms of revenue and employment.
The reason why digital marketing is trending so much and is being used widely is because of the accurate data that it provides after a marketing campaign.
For example, if we run an advertisement through google ads and spend 100 USD, then after the ad is completed, we can gather all the details of the expenditure like what resulted in the expenditure.
We can even gather the information related to demographics, age, gender and location from where they were viewed and which incurred the expenses.
This type of information availability is and was not available in the case of a conventional way of marketing. We cannot know how many people saw the hoarding and how many of those actually went to a store to purchase the product which was displayed in the hoardings.
In short, Digital Marketing is a strategy of marketing or selling products through digital media or electronic devices.
The rise in Digital Marketing
There was a time when billboards or hoardings used to be a huge success in the case of advertisement and sales. There used to be high competition for placing hoarding at premium places.
Today the billboards of died and Google, Facebook have grown into one of the biggest companies in case of revenue through ads as they control over more eyeballs then billboards today.
Growth In Digital Marketing Spending
As per the above chart, you can see the increase in the expenditure on digital marketing in the US alone. The growth has been doubled in just 5 years.
Key aspects of Digital Marketing
Digital Marketing is a dynamic strategy of marketing as the needs and taste of people keep changing in the field of social media and the digital era.
The strategy that is generating lakhs of revenue may not even work in the coming years. All you need to do is keep yourself updated, that’s it.
Digital Marketing Strategies – The Seven
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Content marketing
- Social Media Marketing (SMM)
- Pay-per-click advertising (PPC)
- Affiliate marketing
- Email marketing
One thing we need to understand that digital marketing strategies vary for every business as per requirement. The above seven strategies are one of the most important blocks for setting up a brand online.
It all starts from creating an online identity, putting all the information at the online platform, creating content regarding the brand or the products, optimizing as per the search engine, creating ads, spreading awareness through ads and email campaigns, collecting the leads, and finally converting them to sales.
Digital Marketing is one such powerful tool which we can use to build your own brand or sell your own product digitally, we can start our own part-time businesses, or we can become a full-time blogger generating a stable source of income.
Therefore, pursuing a digital marketing career is quite beneficial as the growth graph of this industry is will be rising in the coming future, and with minimal investment, one can start his/her own business in this field.